It’s not always easy to think of things to say and come up with relevant and interesting ideas. There is this false premise that what we say and share has to be original and nothing is further from the truth. Not only that, but it is almost impossible to do…

I’ll be honest. I actually love creating content, but often dwell on sharing it. Why? Because I feel it’s not up to the standard. I know it could be more engaging, better designed, more specific. Perfectionism has always been a jealous friend. Because of that, I take way too much…

What is the first thing that pops in your head when I say “Christmas”? Is it the decorated tree, the presents, the image of you next to a fireplace while looking at falling snowflakes out the window? Is it the “Last Christmas” song or the grandpa in the red suit…

…name. For the last year or so, Christophe and I have been reading and absorbing the wisdom of Naval Ravikant. This entrepreneur and investor knows how to get to the point fast and understands how to differentiate and build a successful business from scratch. This article is not for everyone…

As a kid I would tear up the flooring and use the perfect sticks to build roads, walls and forts for plastic soldiers. I would take apart the furniture to hide or throw things at my brother. I would build Legos just to crash cars into them. But also I…

We don’t preach. We practice what we stand for. We lead by example. We are Pure Players. We are lifelong learners and teachers. When we teach, we fulfill our purpose. When we teach, we learn. We don’t fail by falling, we grow by getting up. We grow by not giving…

The manifesto is a versatile tool designed to clearly articulate what the brand stands for — what is it that gets its employees out of bed every morning and motivates them every day to deliver on the brand’s vision. It is explicitly not about a brand’s product or service, but…

Marketing has been around in one form or another since the dawn of time. Whenever somebody recommended a product or a service, it was marketing. It is purely a way of communication which has a goal in mind. Because of that, people would say it’s a way to manipulate others…

We’ve heard it million times already… Brand is a promise. Brand is a feeling. Brand is an expectation. Amir Kassaei says it’s the sum of all the experiences you have with the company. Marty Neumeier says brand is a customer’s gut feeling about a product, service or a company. With…